Escape the Mall Holiday Campaign 2011
Escape the Mall concept is designed to remind shoppers the convenience of online shopping during one of the busiest time of the year. The campaign helps to entice shoppers with major brands without having to be in the hustle and bustle of the big shopping malls. The campaign was a big success with a 15% increase on sign up rate. These campaign includes redesigning PayPal shopping pages, digital ad banners, emails and micro sites.